Brand Guidelines Generator Create comprehensive brand guidelines to ensure consistent visual and verbal identity. Overview This skill helps you: Create brand style guides from scratch Document existing brand elements Define usage rules and examples Maintain brand consistency How to Use Create New Guidelines "Create brand guidelines for [Company Name]" "Help me document our brand identity" "Generate a style guide based on our logo and colors" Update Existing "Add social media guidelines to our brand guide" "Update our color palette documentation" "Define voice and tone guidelines" Brand Guidelines Structure Complete Guide Template

[Brand Name] Brand Guidelines

Table of Contents 1. Brand Overview 2. Logo Usage 3. Color Palette 4. Typography 5. Imagery 6. Voice & Tone 7. Applications 8. Do's and Don'ts

1. Brand Overview

Mission [One sentence: Why does the brand exist?]

Vision [One sentence: What future does the brand aspire to?]

Values

[ Value 1 ] : [Brief description] - [ Value 2 ] : [Brief description] - [ Value 3 ] : [Brief description]

Brand Personality [3-5 adjectives that describe the brand] Example: Innovative, Approachable, Trustworthy

Target Audience [Primary and secondary audience descriptions]

1. Logo Usage

Primary Logo [Logo image placeholder]

Logo Variations

**

Primary

**

Full color, horizontal

**

Secondary

**

Stacked/vertical

**

Icon/Mark

**

Symbol only

**

Wordmark

**

Text only

Clear Space Minimum clear space around logo: [X] times the height of [element]

Minimum Sizes

Print: [X] inches / [Y] mm

Digital: [X] pixels

Logo Colors | Version | Use Case | |

|

| | Full Color | Primary use on white/light backgrounds | | Reversed | On dark backgrounds | | Monochrome | Single-color printing |

Logo Don'ts

❌ Don't stretch or distort

❌ Don't rotate

❌ Don't change colors

❌ Don't add effects (shadows, gradients)

❌ Don't place on busy backgrounds

1. Color Palette

Primary Colors | Color | Hex | RGB | CMYK | Pantone | |

|

|

|

|

| | [Name] |

XXXXXX | R, G, B | C, M, Y, K | XXXX C |

Secondary Colors [Same format as above]

Accent Colors [Same format as above]

Color Usage

**

Primary Blue

**

Headlines, CTAs, primary elements

**

Secondary Gray

**

Body text, borders

**

Accent Green

**

Success states, highlights

Accessibility All text must meet WCAG 2.1 AA contrast requirements: - Normal text: 4.5:1 minimum - Large text: 3:1 minimum

1. Typography

Primary Font ** [Font Name] ** - [Source/License] | Style | Weight | Use | |

|

|

| | Heading 1 | Bold (700) | Page titles | | Heading 2 | Semi-bold (600) | Section headers | | Body | Regular (400) | Paragraph text | | Caption | Light (300) | Small text, captions |

Secondary Font ** [Font Name] ** - [When to use]

Font Sizes | Element | Desktop | Mobile | |

|

|

| | H1 | 48px | 32px | | H2 | 36px | 24px | | H3 | 24px | 20px | | Body | 16px | 16px | | Small | 14px | 14px |

Line Heights

Headings: 1.2

Body text: 1.5

Small text: 1.4

1. Imagery

Photography Style

[ Lighting ] : Natural, bright - [ Composition ] : Clean, minimal - [ Subjects ] : Real people, authentic moments - [ Mood ] : [Aspirational/Professional/Friendly]

Illustration Style [If applicable - describe style, colors, line weights]

Iconography

Style: [Outline/Filled/Duotone]

Stroke width: [X]px

Corner radius: [X]px

Grid size: [24x24, 16x16]

Image Don'ts

❌ No stock photos that look staged

❌ No outdated technology

❌ No images that conflict with brand values

1. Voice & Tone

Brand Voice Our voice is: [Adjective], [Adjective], [Adjective] | We Are | We Are Not | |

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| | Friendly | Casual | | Confident | Arrogant | | Clear | Simplistic | | Helpful | Pushy |

Tone by Context | Context | Tone | Example | |

|

|

| | Marketing | Inspiring | "Transform your workflow" | | Support | Empathetic | "We understand this is frustrating" | | Error Messages | Helpful | "Let's fix this together" | | Legal | Clear | "Your data is protected" |

Writing Guidelines

Use active voice

Keep sentences short (15-20 words)

Avoid jargon unless necessary

Address the reader directly ("you")

1. Applications

Business Cards [Specifications and layout]

Email Signature [Name] [Title] [Company] [Phone] | [Email] [Website]

Social Media